The first GUESS watch collection was launched in 1983 with a collection for both men and women, in accordance with the GUESS image: the non-stop changing young and fashionforward customers from all over the world. Constant attention towards new ideas and cutting-edge designs keep the brand relevant for the latest trends. Guess watches offer a wide range of styles and colours for both men and women. The feminine clockworks vary in design, from trendy-casual to sophisticated-chic. The male collection offers the best manly designs, material and technologies. The customer of GUESS is young, sexy, adventurous and considers her watches as a part of the accessory collection. The strong unique feature of GUESS is the seasonal marketing statements, including advertisement, PR, product/display-placement and special events. GUESS watches are sold in 100 different countries worldwide and has more than 30.000 retailers.